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Research reports

How the public sees the travel agent

The following informal look at the psychology ofvisiting a travel agent and taking the holiday arrangedby him is based on a paper given at the 1973 A.B.T.A.Conference in Palma, Majorca. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 27, 1973
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Citation

, C. (1973a, April 27). How the public sees the travel agent. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-the-public-sees-the-travel-agent


Research papers

The design of leisure time activity studies

This paper examines some of the questioning procedures commonly used in leisure time activities. The likely pitfalls and biases are discussed and suggestions are made on how to avoid and minimize the possibility of their occurrence. Various sampling...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Lester R. Frankel
June 15, 1972
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Citation

Frankel, L. R. (1972a, June 15). The design of leisure time activity studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-design-of-leisure-time-activity-studies


Research reports

Report on further qualitative research on Cooks/UDT/ Money Centre concept

Qualitative research was undertaken to examine:- The public image of Travel Agents in general andThomas Cook in particular;- Reactions to the idea of Cook's branches becomingboth travel agents and money centers. The research findings raised the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1972
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Citation

, C. (1972a, March 12). Report on further qualitative research on Cooks/UDT/ Money Centre concept. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-further-qualitative-research-on-cooks-udt-money-centre-concept


Research papers

Demand studies in the field of leisure and recreation

With European Conservation year not long over and with a revitalised interest on the part of administrators, planners and journalists in the environment it is rewarding to review the survey research that has been done in one area that is so closely...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: James Spence, Frank Teer
August 1, 1971
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Citation

Spence and Teer (1971a, August 01). Demand studies in the field of leisure and recreation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/demand-studies-in-the-field-of-leisure-and-recreation


Research papers

Comment on G. K. Randall and J. A. Farmer's paper

Several points were stressed in our discussion on the performance given by Mr. Randall and Mr. Farmer. The most essential ones are stated hereafter. In order to put the discussion on a clear base it was first explained that here it is a question of a...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Hans G. Reinmoeller
November 1, 1968
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Citation

Reinmoeller, H. G. (1968a, November 01). Comment on G. K. Randall and J. A. Farmer's paper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comment-on-g-k-randall-and-j-a-farmer-s-paper


Research papers

Reply to questions

The questions posed by delegates , both in the working groups and in the final session on Saturday morning, fell into five main groups: these are summarised below, with the answers given by the authors.

Catalogue: Seminar 1968: Operational Research In Marketing
Authors: G. K. Randall, J. A. Farmer
November 1, 1968
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Citation

Randall and Farmer (1968a, November 01). Reply to questions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reply-to-questions


Research papers

Comment on G.K. Randall and J. A. Farmer's paper

We do not envisage the use of linear programming as the speaker himself says that the model is not made to find an optimum solution, but rather the exploration of the consequences of different decisions, assumptions or events. Linear programming...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pierre Cavalieros
November 1, 1968
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Citation

Cavalieros, P. (1968a, November 01). Comment on G.K. Randall and J. A. Farmer's paper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comment-on-g-k-randall-and-j-a-farmer-s-paper-595


Research papers

Comment on session I

Group 1 spent sometime discussing the LP Model of Profit in the paper by Randall and Farmer, and eventually decided it was precisely what it said it was.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: John Davis
November 1, 1968
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Citation

Davis, J. (1968a, November 01). Comment on session I. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comment-on-session-i


Research papers

Developing a model of the package holiday market

In the present state of the art of econometrics, it is not possible to quantify or validate the relationships sketched at the macro level. Data on certain of the other relationships point in certain directions and so we have some knowledge of how one...

Catalogue: Seminar 1968: Operational Research In Marketing
Authors: G. K. Randall, J. A. Farmer
November 1, 1968
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Citation

Randall and Farmer (1968a, November 01). Developing a model of the package holiday market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/developing-a-model-of-the-package-holiday-market